Dove's #IAmBeautifulMovement

Only 7% of Filipinas Describe Themselves As Beautiful—Dove Wants To Change That

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In this era of bespoke trends, personal blogs, and selfies, it would be quite logical to assume that Filipinas finally have a healthy sense of self—that they now acknowledge their own beauty and think of themselves as being truly beautiful. However, this recently uncovered reality suggests otherwise:

“Only seven percent of Filipina women regard themselves
as actually being beautiful.”

This was a finding borne from the recent Dove-commissioned study that gathered women from Southeast Asia, concentrating on the Philippines, to uncover “The Real Truth About Beauty.” The regional study hoped to define the beauty sensibilities of women from within the country and across the region. The findings show a common thread: an enlivened perspective and an attuned sense of self-awareness. The results proved refreshingly positive with healthy valuations when it came to beauty, but this particular figure stumped us. How can only seven percent out of an entire nation of genuine beauties regard themselves as beautiful?

While this seven percent figure shows a slight increase through the years, it is still quite a conservative count—too conservative at that. Considering the beauty crowns we’ve won as a nation, the impressive confidence of the Filipina to wield her own happiness, as well as the beautifying resilience of the Filipina spirit, this count definitely does not do justice to how beautiful Filipinas truly are.

Dove Pushing Perspectives
This is where Dove is vowing to come in. As a global giant in personal care and as the original champion for real beauty, Dove wants to turn things around. Dove, through its superior products backed by real science and attested to by real women, via campaigns that tug at heartstrings, and by way of efforts that highlight real beauty, takes on the challenge of pushing perspectives to get more women to believe that they truly are beautiful.

Dove defines this new quest through the #IAmBeautiful Movement: a drive that seeks to up that 7 percent and get more Filipina women to love and appreciate their own beauty. The movement envisions that women have the confidence and appreciation to manifest their beauty in their own terms—free from any labels drawn up by society, not defined by gender differences, and abandoning the impossible standards set by media.

Filipinas' Beauty Sensibilities
In order to support the Filipina in this change of perspective, Dove will rely on the same pillars that have constantly driven its efforts and expertise. At the heart of Dove lies the belief that every Filipina is beautiful, that she deserves only the best products, and that she can reach her full beauty potential by genuinely caring for herself. She does not need to live up to any standard; she is, after all, beautiful in her own right, lovely in her uniqueness, and captivating in her strength.

The #IAmBeautiful Movement fires up from a good starting point, and it also comes at a very opportune time. This is because Filipinas of today seem ripe for abandoning their tendencies for self-criticism, what with eight out of 10 Filipinas saying they’re now satisfied with how they look.  While this statistic merits commendation, the challenge still stands: to get women to move beyond being merely satisfied with their looks into actually feeling, believing, and exclaiming, “I am beautiful!”

Over all, thinking of oneself as beautiful seems aligned with the Filipina woman’s intrinsic goal of working towards happiness. The commissioned study showed that women believe that looking and feeling their beautiful best are important for being happy. Transitively, women feel their most beautiful when they are also happy and content. These same themes resonate loudly across Dove’s DNA of promoting happiness through beauty and care. Likewise, these same ideas are also echoed by the #IAmBeautiful Movement, which seeks to celebrate the self-realized beauty of the Filipina and enable her to care for herself to ultimately lead a happy, fulfilled life.

The Movement of the Moment
Join Dove as it rallies Filipina women to dub themselves “beautiful.” Be counted among the Filipinas who appreciate their own brand of beauty and let the  #IAmBeautiful Movement be your voice in proclaiming this fresh perspective of loving, living, and being beautiful. Be part of the movement and take a stand for real beauty.

Tell the world about your new lease on beauty by liking the Dove Facebook Page. Then, change your profile pic with the "I am Beautiful" image (posted on the Dove FB Page). Finally, upload a photo on any of your social media accounts holding an #IAmBeautiful sign with the same hashtag on the caption. Spread the word, share the love, acknowledge the beauty in others, and more importantly, believe that you are beautiful yourself.

Be part of the meaningful #IAmBeautiful Movement now. Besides, isn’t it high time we see the beauty in ourselves? Together with Dove, let’s up that seven percent, realign our perspective, and finally change the way women see beauty. After all, the Filipina is, indeed, extremely beautiful—and yes, that includes you.

Much Love,
The Bargain Doll


ging valdez said…
I am beautiful no matter what they
megannmonday said…
Love this. I'm definitely part of the remaining 93% who don't.

Megann, Style Surgery

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